Problem: Condemned 2 - Sega's new gaming title - is a horrifically dark and twisted game. It's loaded with violence, blood, horror and murder. This fact had to be communicated to an audience that has 'seen it all before'.

Solution: Give people the opportunity to offset their 'evil footprint' – the terrible mental side effects created only by playing Condemned 2. A micro site was created hosting all manner of sugary sweet content including the three newly created happy games and the delightful musical virals. These allowed users to counteract the horrors of Condemned 2.

Offset The Evil Summary Video

• Review video

Offset The Evil Campaign Elements

Offset The Evil

• Website

Offset The Evil Virals

• Pony Heart Quest
• Clown Flower Time
• Lollipop Gift Parade

Offset The Evil Banners

• 300x600 - Game Super Banner

Offset The Evil Games

• Pony Heart Quest
• Clown Flower Time
• Lollipop Gift Parade

Offset The Evil eDM

• Offset the Evil eDM

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